I suppose I’m going through a rebranding phase right now, which is, when I stop to think about it, not so new for me.
In college, when I decided I no longer wanted to study opera, I rebranded myself as a Latin teacher.
When I fell into writing about American Idol, I rebranded as a TV blogger.
After I had my son, I rebranded as a stay-at-home mom (who wrote for fun…and a little money).
Throughout my life, I’ve been overweight, at a healthy weight (for me), then back to a little more overweight (thank you, current political climate), and now I’m working toward my goal again.
I’ve rebranded from someone who hated exercise to someone who NEEDS it (and enjoys it).
I morphed from a picky eater into someone who will cook and eat anything–except coconuts. Unless they’re the Trader Joe’s coconut strips.
I’ve gone from disorganized slob to marginally less slob-like and a little more organized.
I was a dog owner, but, sadly, now I’m not.
I swung from not caring about politics to (some might say) caring too much.
This is where I’ve always gotten stuck with the whole branding thing. I’m a bit of a magpie, taste-wise, and I’m constantly changing and evolving as both a person and a writer.
But aren’t we all? Isn’t that what life is? #deepthoughts
When I sat down to think about my new writing adventure–shifting from writing for young adults to a more mature audience–I wondered what this meant for my “brand,” how this move might affect my readers.
I focused on what hasn’t changed. The answer is: Not a lot.
My books still focus on light romantic situations with (I hope) a comedic voice. My characters are still nerdy nerds who probably make too many pop culture references.
There’s just, like, maybe a tad more boning in the new book.
But not so much that’s it’s jarring.
I’m saving the really raunchy stuff for the next novel.